Lars Søby

Lars Søby is an experienced sales professional with a diverse background in various industries, including expense management, travel procurement, and e-commerce solutions. Currently serving as an International Sales Executive at apexanalytix since August 2022, Lars plays a key role in leading supplier management innovation. Prior to this, Lars held significant positions such as Manager of Public and Large Accounts at Acubiz, where focus was on streamlining expense management processes, and Manager of Implementation and Sales at TravelpoolEurope, specializing in travel procurement solutions. Lars’s career also includes roles as Sales Manager at Tricom Business Solutions, Regional Sales Executive at Concur Technologies, and Partner Account Manager at Medius Danmark Aps. Educational qualifications include an HD-A in Economics and Sales from the University of Southern Denmark.