ApexBrasil
Nayara Saito Silveira is a seasoned project manager at the Brazilian Trade and Investment Promotion Agency (ApexBrasil) since January 2015, specializing in the planning and execution of international events that promote Brazil's image and private sector. Nayara has also held significant roles, including Business Coordinator and Deputy Chief of Production and Operation for the Brazil Pavilion at Expo 2020 Dubai, and Investment Officer focusing on attracting foreign direct investments to the Brazilian Venture Capital and Private Equity segment. In addition to current work as an International Business Analyst and Mentor for startup internationalization, Nayara is actively engaged in volunteer work at Instituto No Setor, aiding vulnerable populations. Educational credentials include an MBA in Marketing, Branding & Growth from Pontifícia Universidade Católica do Rio Grande do Sul, an MBA in Foreign Trade from FGV - Fundação Getulio Vargas, and a Bachelor's degree in Foreign Affairs from Universidade Federal de Uberlândia.
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ApexBrasil
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. Apex-Brasil organizes several initiatives aiming to promote Brazilian exports abroad. The Agency´s efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad. Apex-Brasil also plays a leading role in attracting foreign direct investment (FDI) to Brazil, by working to identify business opportunities, promoting strategic events and lending support to foreign investors willing to allocate resources in Brazil.