Ricardo M.

Ricardo M. is an accomplished marketing professional currently serving as VP of Marketing at Aplazo since September 2024. Prior to this role, Ricardo held various senior positions in marketing and communications at Clip, where responsibilities included developing strategies, managing brand architecture, and leading commercial negotiations from August 2018 to August 2024. At Beiersdorf, from December 2016 to April 2018, Ricardo focused on implementing strategies for Nivea and launching new products across regions. Experience also includes a role at Danone Dairy as Marketing Manager for Health & Wellness, where campaign management for Activia® was prominent, and several positions at Grupo Bimbo, where product lines included Ricolino and Bubulubu from January 2010 to April 2016. Educational qualifications include a Master's degree in Communication from Universidad Panamericana and a Diploma in Neuromarketing from Universidad Iberoamericana, Ciudad de México.