Lucía Álvarez is a marketing professional with extensive experience in strategic marketing and communications, particularly in the Australian and New Zealand markets. Currently serving as the Responsable Marketing estratégico at Aplicaciones Tecnológicas - Smart Earthing | Smart Lightning, Lucía previously held various roles at Hasbro, including Marketing Manager & Communications Leader, Integrated Communications Manager, and Senior Brand & Product Manager. Lucía also worked as a Community Manager at Verema.com and as an Events Coordinator at Grupo Freshh. Academically, Lucía holds a Licenciatura en Administración y Dirección de Empresas from Universidad de Valencia and a Master in Digital Business from ESIC Business & Marketing School.
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