Martina Lundberg

Martina Lundberg is an experienced CRM Manager at Björn Borg since August 2016 and concurrently serves as the CRM Nordic Project Manager at Apollo Travel Group since September 2012. At Apollo Travel Group, Martina focuses on building long-term customer relationships, enhancing data segmentation for improved relevance, and implementing a new e-mail system incorporating social CRM. Additionally, Martina oversees Nordic campaign planning, automation of campaigns, and dynamic e-mail personalization. Prior experience includes a role as a Marketing Communicator at ODIN Fonder from February 2005 to August 2012 and as a Travel Agent at Iventus International Travel from October 2001 to July 2002. Martina's education includes a PR and Marketing degree from Stockholm University and a Marketing Communications degree from Berghs School of Communication.