Simon Hallberg is an experienced professional in the tourism and hospitality industry, currently serving as a Destination Manager at Apollo, part of DERTOUR Group, since August 2023. Previous roles include Destination Supervisor, Concept Supervisor, and Tour Representative at Apollo, along with experience as a Receptionist at Elite Hotels of Sweden AB. In addition to a position as Entré- och publikvärd at ASTRID LINDGRENS VÄRLD AB, Simon operates a magic business under the name Simon Zi, specializing in mingling magic and magic shows since December 2017. Academic credentials include a Bachelor's degree in Service Management with a focus on Tourism and Hotel from Lund University, complemented by a high school diploma in Music from Marks Gymnasieskola. Simon has also held roles in marketing and sales, showcasing a diverse skill set across various sectors.