Manish Sarser is a seasoned marketing professional with extensive experience in experiential marketing and automotive evaluation. Currently serving as Group Manager - Communities & Sports Marketing at Apollo Tyres Ltd since November 2023, Manish oversees experiential marketing, sports initiatives, and product launches. Prior to this role, Manish held various positions at Mahindra & Mahindra from November 2012 to October 2023, including Senior Manager - Experiential Marketing (Mahindra Adventure) and Manager - Adventure Initiatives, focusing on customer engagement activities and vehicle development. Manish's career also includes automotive journalism as Road Test Editor for BBC TopGear India and Road Tester for Autocar India Magazine, along with consultancy work for Toyota on product evaluation. Manish holds a Bachelor's degree in Business Management with a focus on Marketing from St Andrews College.