Megan Hayes

Megan Hayes serves as associate vice chancellor and chief communications officer for Appalachian State University. She has a background in marketing and public relations work with university, corporate, civic and government leaders, particularly as related to regional economic development, brand management and positioning in regional and national markets, college markets and the local tourism economy. Her skills and areas of expertise include brand management; crisis management and communication; developing and executing organizational marketing and communication plans; and team development and project management for maximum productivity, efficiency and employee morale. She manages the Appalachian State University communications team and the university’s content management and marketing strategies. She also hosts the university’s SoundAffect podcast. For 11 years, she has also taught as an adjunct instructor at Appalachian, and currently teaches a course in the university’s Department of Marketing. Hayes is accredited in public relations with the Public Relations Society of America and is certified in crisis communications and media crisis interview and response training. She holds a bachelor’s degree in interdisciplinary studies from Appalachian State University and an MBA from Wake Forest University.