Shylie Rimmer is a seasoned copywriting professional with extensive experience in content creation and strategy across various industries. Currently serving as a Freelance Senior Copywriter at Apparent since August 2021, Shylie has previously held senior writing positions at TRIBE, where responsibilities included generating impactful marketing content for brand-influencer connections. As a Content Producer at Luxury Escapes, Shylie contributed to major marketing initiatives and ensured SEO optimization for various campaigns. Additional roles included Recipe Editor at HelloFresh, Freelance Writer at Thrillist Media Group, and Freelance Copywriter at L4C, showcasing versatility in writing across different formats. Shylie holds a Bachelor of Arts in Communications (Journalism) from the University of Technology Sydney, earned in 2014.