Joseph Ferrar

Joseph Ferrar is an accomplished professional with extensive experience in sales and marketing across various sectors, including technology and telecommunications. Currently serving as Vice President of Monetisation Sales at AppDirect since January 2016, Ferrar has held multiple roles including Regional Vice President for both APAC and EMEA, as well as Director of Account Management for EMEA. Prior experience includes a role as Strategic Partner Manager for BlackBerry, focusing on enterprise software revenue in Northern Europe, and Customer Success Manager at Symantec, where the emphasis was on developing channel partnerships. Earlier positions at Vodafone included senior roles in product marketing and participation in a graduate program designed for future leaders. Notably, Ferrar also worked with National Geographic as a Media Presenter, creating a travel documentary. Educational credentials include a degree from The University of Sheffield and ongoing studies in Digital Sales & Marketing through Squared Online.