Natacha Rivera Santiago

Natacha Rivera Santiago is an experienced professional in demand generation and business development, currently serving as a Demand Generation Manager at AppDirect since March 2022. Natacha co-founded and manages FII Consulting, which focuses on enhancing business outreach through demand generation strategies and expert sales coaching. Previous experiences include a role in Business Development at Samuel & Sons, and as a Senior Account Manager & Sales Lead for Porcelanosa in New York City. Natacha's marketing expertise is further demonstrated through freelance work with various brands and positions as a Social Media Manager. Education includes a Certificate in Marketing Strategy from Cornell University and a Bachelor's Degree in Advertising from Universidad del Sagrado Corazón.