Geof Rochester

A marketing and corporate social responsibility leader with decades of experience, Geof has worked closely with AppHarvest since the company’s founding. In 2020, he joined the company full-time as Chief Marketing Officer following his time as Chief Marketing Officer of The Nature Conservancy, where he led novel collaborations with major companies including Macy’s, Subway, Harley-Davidson, and Univision. Before joining The Nature Conservancy, Geof held marketing leadership roles at World Wrestling Entertainment, Showtime, Comcast, Radisson Hotel Group, and Procter & Gamble.

Born in Barbados and raised in Brooklyn, Geof earned his bachelor’s degree from Georgetown University, where he worked with the basketball team during the tenure of Coach John Thompson and star Patrick Ewing. He also holds an MBA from the Wharton School of the University of Pennsylvania. Geof has served on boards of numerous environmental organizations, including ecoAmerica and Sustainable Brands.