Gonzalo del Peón

Group President, AMResorts Americas & Global Commercial at Apple Leisure Group

As one of the founders and current President of AMResorts®, Gonzalo del Peon has played a decisive role in defining and consolidating the company's business model and organizational structure, making AMResorts one of the leading hotel chains in the world within the luxury tourism segment, generating more than 30,000 direct jobs and more than $4.4 billion dollars in investments.

With more than 30 years of experience in the hospitality industry, Gonzalo presides over all areas of investor relations as well as owners, operations, administration, sales, marketing and product innovation across seven award-winning brands - Zoëtry® Wellness & Spa Resorts, Secrets®, Breathless®, Dreams®, Now®, Reflect® and Sunscape® Resorts & Spas. He also oversees Unlimited Vacation Club® (UVC), an elite benefits program for discerning travelers. Under his management, UVC has quickly grown to more than 100,000 members worldwide.

Gonzalo has been part of the AMResorts executive team since its inception in 2001. Prior to joining the Newtown Square-based company, he played an important role in the growth and development of Grupo Posadas in Mexico and Latin America. During the 14 years that he collaborated in this company, he acquired extensive experience and held various positions, including Marketing Director, Director of Strategic Planning and Innovation, and Vice President of Sales and Marketing. Previously, he held the position of Project Manager for Commercial Technical Equipment in Bilbao, Spain, as well as Brand Manager at Procter & Gamble in Mexico City.

Gonzalo has earned a reputation for excellence and has been recognized by industry leaders in Mexico and the Caribbean for his professional achievements. In 2016, he was honored with the prestigious “La Llave del Progreso” award in the Hotel Executive Category. Presented by AMAIT Abastecedores Turísticos A.C, the “Key to Progress” award celebrated his dedication and contribution to the growth and development of Mexico’s tourism industry. In addition to his professional career, he has played an effective role on the Marketing Committee of the Tourism Promotion Council of Mexico since 1999.

He has earned a Master of Business Administration at the Pan-American University’s PanAmerican Institute for High Business Direction (IPADE) and a degree in International Marketing at the Bilbao Chamber of Commerce and Industry in Spain. Gonzalo lives in Newtown Square, Pennsylvania with his wife and two children.


  • Group President, AMResorts Americas & Global Commercial

    Current role

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