Charles Balazs

Charles Balazs currently serves as the Marketing Operations Project Lead for CRM/Engagement at Apple, focusing on customer engagement and retention strategies for Wallet, Payments, and Commerce. Previous experience includes roles as a Senior Customer Lifecycle Marketing Manager at Caribou Financial, Inc., where strategies for customer applications and loan completions were optimized, and as Lifecycle Marketing Lead at Mythical Games, responsible for game retention and engagement strategies. Additional positions held include Senior Marketing Manager at Tile, specializing in lifecycle marketing across various consumer journeys, Senior Email Marketing Analyst at MZ, and Email Marketing Manager at The Washington Post, where revenue and engagement were enhanced. Charles's early career included a Creative Manager role at Pharmaceutical Research Plus and Community Outreach Specialist for clinical trial recruitment. Charles holds an education from Cornell University.