Kendra Upham

Kendra Upham possesses extensive experience in media and strategic planning, currently serving in a role at Apple focused on worldwide media since February 2021. Prior to Apple, Kendra was the Head of Media at Hulu, where notable achievements included launching the successful "Better Ruins Everything" brand campaign, leading to significant increases in search queries and viewership metrics. Kendra's previous roles also include leadership positions at MetaVision Media and RAPP, where data-driven insights were utilized to drive business performance for major clients. Additionally, Kendra has a rich history in integrated media strategy while working at Campbell-Ewald and Starcom MediaVest-GM Planworks. Kendra holds a Bachelor of Arts degree in Sociology from the University of Windsor and further education from Niagara College.