Nikki Shum-Harden

Nikki Shum-Harden is a seasoned marketing and business development professional with extensive experience in the technology and gaming sectors. Currently serving as Developer Growth & Partner Marketing Lead at Apple Arcade since April 2022, Nikki excels in strategic program development aimed at player acquisition and developer growth. Prior roles include Vice President of Marketing at Subspace, where Nikki spearheaded go-to-market efforts for a startup, and key positions at Super League Gaming and RED, leading marketing and client partnerships. Nikki founded A Series Co, providing fractional marketing services to tech startups, and holds a BA in Communications and Sociology from UCLA, along with a certificate in New Media Management from USC Marshall School of Business.