Sam B.

Sam B. is the Head of Apple Music for the UK, Ireland, and Israel and has a robust background in the music and entertainment industry. They previously held leadership roles at Prime Video & Amazon MGM Studios, where they managed content acquisition and international expansion initiatives, achieving significant revenue growth. Prior to this, Sam co-founded Mucha Marcha and worked extensively at various record labels, including Warner Music Group and Sony Music Entertainment, in roles that spanned from product management to digital business development. Sam earned an MBA from Alliance Manchester Business School and a BA in Anthropology from the University of Sussex.