Applecart
Tej Desai has extensive experience in various leadership roles in the marketing and advertising industry. Tej is currently working as the Head of Agency Partnerships at Applecart, where they focus on driving advertising messaging directly to decision-makers and their connections. Prior to that, Tej worked at dentsu international as the Executive Vice President, Integrated Client Lead, where they achieved revenue and margin growth and increased client satisfaction scores. Before that, they served as the Global Head of Luxury and B2B at Bloomberg LP. Tej's earlier experience includes roles at WPP, Initiative, A+E Networks, Twentieth Century Fox, Warner Bros. Entertainment, Mattel Inc., and Dove Consulting, where they held various leadership positions and gained expertise in integrated media, brand marketing, strategic planning, and client management.
Tej Desai has a B.A., Honors degree in Economics and International Relations from Brown University. Tej also completed a full-time M.B.A. program in Marketing and General Management at UCLA Anderson School of Management. Additionally, Tej participated in a study abroad program at King's College London and took Public International Law coursework at The London School of Economics and Political Science (LSE). Tej also completed a training program at WPP Maestro.
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Applecart
Applecart is a platform that provides the intelligence that sophisticated organizations use to power their marketing strategies.Applecart's Social Graph technology allows customers to leverage interpersonal relationships to target and influence at scale. It deploys proprietary technology to run smarter advertising campaigns. The platformuses publicly-available data to build a dense, accurate, and actionable map of real-world interpersonal relationships nationwide.It was founded in 2013 and is headquartered in New York, New York.