Serge Albohayre serves as the Head of Business Development and Partnerships EMEA at Apply Digital, a position held since May 2023. Prior to this role, Serge led business development and partnerships at E2X, contributing to the company’s remarkable growth from sub £5m to over £12m in revenue within two years, ultimately resulting in its acquisition by Apply Digital. As the founder and Head of Sales at Wolf & Lamb Corporate Experiences, Serge successfully established the business to a half-million GBP operation in six months. Additional experience includes managing partner relationships at Bloomreach and consulting for enterprise growth strategies at Manifesto. Previously, Serge handled key customer accounts and eCommerce strategies at Associated British Foods plc. Educational qualifications include a Mini MBA in Marketing and a Bachelor of Science in Geography from the University of Bristol.
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