Kasia Leyden

Kasia Leyden is the Chief Marketing & Strategy Officer at ApplyBoard, where a modern marketing growth engine is being developed to advance the company's position as a leader in the EdTech sector. Prior experience includes significant roles at PayPal, such as VP Global Consumer Marketing, where innovative marketing campaigns were orchestrated to enhance brand preference and market share, and as VP International Consumer & Business Marketing, focusing on expansive customer growth across key global markets. Kasia also held leadership positions at Venmo and Braintree, where foundational marketing teams were created, driving brand virality and next-generation commerce solutions. Additional contributions to brand management were made during tenures at Nestle and Coles, alongside strategic consultancy roles and a strong academic background in marketing and applied science.