Approach
Andrew Potter is a Co-Founder and President at Approach, a software development company serving small businesses with their flagship product, Approach - a POS and CRM software for climbing gyms, fitness facilities, and yoga studios. Andrew is also the Founder of RoKC, LLC, a climbing gym company in Kansas City with a mission to provide state-of-the-art facilities for the community. Additionally, Andrew is a Co-Founder of Exploring Roots, a 501(c)(3) organization focusing on connecting people and nature. Prior to their entrepreneurial ventures, Andrew served in the U.S. Army, including roles in the 75th Ranger Regiment and the 82nd Airborne. Andrew holds a Bachelor's degree in Criminal Justice from the University of Central Missouri.
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Approach
Founded in 2017, we are a forward thinking gym management software company purpose-built on one of the most scalable and powerful platforms available on the market. With our roots in the climbing gym market, we developed functionality to provide for the unique needs of these businesses. Now we bring these powerful features as value differentiators to all other gym and boutique fitness operators. Acquired by Fullsteam in 2022, we are now able to leverage the technology and expertise of our 70+ sister companies to deliver new and ever-evolving technology and support to our customers.