Lisa Zaythik

Lisa Zaythik is the Chief People Officer at AppsFlyer. Lisa has extensive experience in both people management and marketing.

Lisa started their career as an account and project manager at Payoneer. Lisa then moved on to Clickwise, where they were responsible for new market penetration, managing advertisers and affiliates partners, and preparing marketing content. Lisa was successful in increasing market share for Clickwise and their work there led to their next role as senior account manager at Ybrant Digital.

At Ybrant Digital, Lisa was responsible for business development with existing partners and extending new market's verticals. Lisa also processed, analyzed and monitored performance figures and statistics, and conducted marketing research for advertiser demand inquiries. Lisa was successful in developing business relations with key partners worldwide, which led to their current role as Chief People Officer at AppsFlyer.

Lisa Zaythik has a BA in Tech Marketing from Sapir College. Lisa is also certified by LinkedIn in Leadership Foundations, Working in Harmony as a Senior Team, and Organizational Learning and Development. In addition, they are certified by Workplace by Facebook as a 2016 Digital Visionary and by AppsFlyer as a User Acquisition Expert.

Lisa Zaythik works with Moshe Grimberg - CFO, Gil Meroz - VP, Innovations & GM, and Reshef Mann - CTO & Co-Founder. Their manager is Oren Kaniel, CEO & Co-Founder.