Siwaporn Boonkan

Siwaporn Boonkan is a skilled data analyst with extensive experience in analyzing user behavior, enhancing user experience, and improving conversion rates across various roles. Currently serving as a Data Analyst L2 at Appsynth since January 2023, Siwaporn has previously worked at Central Digital as a Digital Product Analyst, where qualitative and quantitative data analysis were conducted to inform A/B testing and user insights. Siwaporn's career at Appsynth began in 2017 with a progression from Growth Marketing Associate to Quality Assurance Engineer and then Data Analyst L2, consistently collaborating with product managers and development teams to optimize data tracking and reporting through tools like GA4 and BigQuery SQL. Siwaporn holds a Bachelor of Science in Information and Communication Technology from Mahidol University.