Ellyn Kranc

Ellyn Kranc is a seasoned marketing professional with extensive experience in digital marketing and strategy development in the B2B SaaS sector. As the Senior Director of Global Digital Marketing and Marketing Operations at Apptio, an IBM Company, Ellyn spearheads digital marketing initiatives that drive demand generation and brand awareness. Previously, roles included Head of Marketing at Hip eCommerce, where Ellyn led efforts to grow the collectibles marketplace, and Director of Product Marketing at Adwerx, overseeing revenue-generating marketing channels. Ellyn's career also encompasses significant contributions at organizations like WedPics and ROI Revolution, coupled with an academic background in Public Policy from the University of North Carolina at Chapel Hill.