April Cosmetics
Chen Back serves as the HR Director at April Cosmetics in Israel since November 2019, bringing extensive experience in human resources. Previously, Chen held the position of HR Manager at Citytime from December 2014 to January 2018, where senior HR business partner duties included providing expertise in recruitment, staffing, project management, and problem-solving for C-level executives and managers. Chen also worked as a Senior Recruitment Consultant at mayevsky from February 2012 to October 2014, delivering recruitment services for the Retail industry. Earlier in a management role, Chen served as the Branch Store Manager at PULL&BEAR from February 2008 to September 2010. Educational qualifications include a Bachelor's degree in Sociology, Anthropology, and Political Science from Tel Aviv University, with studies completed in 2013 and 2015.
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April Cosmetics
April Cosmetics and Perfume Chainstore LTD is an Israeli perfumery and cosmetics chain store established in 1994, with 20% market share and more than 95% selective brands sales. The chain employs 250 people and operates 36 branches located in leading malls at highly populated cities. The independent logistics and training centers allow the company to work more professionally and efficiently.