Aqua Insights Japan
Sam Heinrich is the Managing Director at Aqua Insights Japan since January 2018. Prior to that, Sam worked as the Research Director at 3Waves Japan from December 2009 to December 2017, and as a Senior Manager at Japan Market Intelligence from January 2006 to December 2009. With a Master of Business degree from QUT, Sam's expertise lies in overseeing market research studies for various industries and managing a team of marketing consultants.
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Aqua Insights Japan
We are an insight and strategy consultancy working with brands and agencies from across the globe. With our bilingual and bicultural team of consultants we can help our clients decode this complex market. Asking the right questions from the outset is integral to any research project. We provide the contextual background to help define these questions. We are not set on a fixed suite of research methodologies, rather we are problem solvers at our core and take a fresh approach to every research brief. We like to get close to consumers – ethnographic immersions are something our team is highly experienced in. Going into Japanese homes and observing interactions with products and brands can be quite sensitive and developing rapport with consumers is key to obtaining the deepest insight. Our moderators, interpreters, and researchers are highly trained in the art of ethnography and in engaging consumers in a way they open up on even the most sensitive of topics.