Luis Fernando de Mendoza Santos

Luis Fernando de Mendoza Santos has extensive experience in marketing and advertising roles. From 2013 onwards, they worked for AR CONSTRUCCIONES S.A.S as the Marketing Director, where they were responsible for developing and implementing marketing strategies and campaigns on a national level. Luis Fernando successfully improved sales and brand positioning through various marketing initiatives, including market research, digital marketing, and brand campaigns. Luis Fernando also managed a large marketing budget and established partnerships to drive the sales of the company's projects.

Prior to this role, Luis worked at Codensa SA ESP from 2007 to 2010. Luis Fernando started as a Professional Projects Marketing and Advertising, where they oversaw the implementation of over 100 advertising and promotion plans. Luis Fernando played a crucial role in promoting Codensa's products and services, increasing the brand's recognition in the market. Later, they became the Head of Marketing and Advertising Projects for the Business Segment, where they directed and controlled the advertising and promotion team. Luis Fernando created and executed marketing plans for the segment, focusing on generating sales and customer satisfaction.

Overall, Luis Fernando de Mendoza Santos demonstrates their expertise in marketing strategy, campaign management, and team leadership through their various roles in the field.

Luis Fernando de Mendoza Santos attended Pontificia Universidad Javeriana from 2002 to 2007, where they obtained a degree in Business Administration and Management. Luis Fernando then pursued further education at CESA from 2009 to 2010, earning a specialized degree in Sales, Merchandising, and Marketing Operations, with a focus on strategic marketing.