Fred Rizkallah is a senior media leader specializing in Connected TV (CTV) strategy and partnerships, currently serving as Senior Director of Business Development at ArabyAds. They have a strong focus on driving growth and building strategic partnerships within the MENA media ecosystem. Previously, Fred held key positions at Choueiri Group, Invibes Advertising, and FDC, where they cultivated expertise in digital advertising, sales strategy, and market development. Recognized for their ability to turn complex media challenges into growth opportunities, Fred blends audience insight with a performance-driven approach to create sustainable value.
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