Jo Allan

Jo (Josephine) Allan is an experienced marketing professional with a strong background in strategic leadership and brand transformation. Currently serving as Marketing Director at Arani since May 2024, Jo previously held positions including Senior Director of Relationship Marketing at Lion Electric, where efforts focused on brand and digital transformation. Notable achievements include doubling digital marketing metrics at BIXI-Montréal and significantly increasing subscription numbers in a prior role. Jo's expertise spans loyalty marketing, consumer insights, and integrated marketing strategies, supported by leadership roles at Canadian Tire Corporation and InterContinental Hotels Group. Education includes an MBA in Marketing from York University and an Honours Bachelor of Commerce from McMaster University.