Michala Jarvis

Great data points? Great insights? But.. suffering from a lack of traction in getting action in store from your retail customers? It could be the lack of a compelling category selling story... Category managers can be great at all the diagnostics but lack the ability or confidence to translate this into action-orientated, implementable recommendation and to 'sell' these the customer. My five-step compelling category review method can help you get the cut through you need. I have taken my track record in developing category reviews that were implemented and drove category growth of between 6-10% and company growth of 20% and over, and distilled this into the key five steps to take to develop a category review that goes beyond the page and the screen to action in front of the shopper. Category management consultancy services:- Category and range reviews 5-step Compelling Category Reviews training - coming soon online Category vision and strategy development Cat Man Coaching Message me to find out more about how I can help your business to grow with compelling category management that engages customers and shoppers alike.