Niklas Nikolaidis

Niklas Nikolaidis is an accomplished business leader with extensive experience in digital marketing, advertising, and adtech across various roles. Currently serving as a Partner at Eidra since January 2022, and a Senior Manager at Curamando, Niklas drives business development and project delivery focused on digital marketing strategies. Niklas also holds positions in several organizations, including a member of the Retail Media Task Force at IAB Sverige and a Limited Partner at FirstPartyCapital. Previous roles include CEO and co-founder of Stackbeam, Head of Growth at Zmarta Group, Senior Management Consultant at Curamando, and Strategic Partner Manager at Google. Niklas's entrepreneurial background includes founding Joinville, a programmatic advertising startup, and managing rapid growth initiatives in diverse sectors. An alumnus of Stockholm University, with degrees in Business Administration and Sociology, Niklas combines a strong educational foundation with a proven track record of leading teams and delivering transformative results in the digital landscape.