Mads Holme

Mads Holme is a seasoned professional with extensive experience in innovation and strategy consultancy, currently serving as a Partner at ReD Associates since 2006. At ReD Associates, the focus is on placing a deep understanding of real people at the center of business decision-making. Mads is also a Member of the Google Food Lab, where efforts are directed towards reimagining the future of food. Additionally, Mads serves as an Advisor for the MAD Foundation, established by renowned chef René Redzepi, aimed at inspiring sustainable change within the culinary community. Previously, Mads worked as a Project Coordinator for The Index Project, the world's largest design award. Mads holds an MA in Ethnology and Rhetoric from Copenhagen Business School and Københavns Universitet - University of Copenhagen.