Pamela Tenicela Martinez

Pamela Tenicela Martinez is an experienced marketing professional with a robust background in brand development and trade marketing. Holding the position of Gerente de desarrollo de categorías at Arca Continental Lindley since May 2014, Pamela has held various roles including Brand Development Specialist for both Nutrition and Hydration in Perú, as well as Shopper & Trade Marketing Analyst. Previous experience includes positions at Backus, Amcor, and Alicorp, where Pamela acquired skills in trade marketing, customer service, and business development. Educational credentials consist of a Master's degree in Digital Marketing and Analytics from VIU - Universidad Internacional de Valencia, along with specialized training in Agile Methodologies and Innovation from Pacífico Business School, and a Bachelor's degree in Administration from Universidad Peruana de Ciencias Aplicadas.