Marcelo Boffi

Marcelo Boffi has extensive experience in the beverage industry, primarily with The Coca-Cola Company since December 1996, where Marcelo currently serves as Chief Operating Officer of the North America Operating Unit and President of the Bottling Investments Group. Boffi has developed a vision for sustained performance and strategic frameworks that aim for an enterprise value exceeding $10 billion by 2024. Previous leadership roles include managing operations in China, executing the Bottler Refranchise Project, and transforming growth in Colombia and Ecuador. Boffi holds an Advanced Management Program certification from Harvard University and a Bachelor's degree in Accounting and Finance from Universidad Católica de Córdoba. Additionally, Boffi serves on several boards, including Arca Continental and EQUATORIAL COCA-COLA BOTTLING COMPANY.