Cyrus Rosenberg

Cyrus Rosenberg is a seasoned professional in licensing and business development, currently serving as the Senior Vice President at Arcade1Up since June 2019. Responsibilities include organizing strategic partnerships with notable brands and events such as the Miami Dolphins and Kith and Marvel, while actively pursuing new licenses from major entities like the NFL and Football Greats Alliance. Cyrus has developed significant collaborations with brands including Modelo and Michelob Ultra, and has been involved in experiential marketing initiatives like the Pac-Man x 7-Eleven partnership. Previous roles include serving as a Licensing Specialist, where engagement with high-profile brands like Disney and Marvel was achieved, and as a Product Development Intern, contributing to the production of arcade cabinets. Educational background includes a Bachelor of Fine Arts in Game Design from New York University and a high school diploma from the Urban School of San Francisco.