Arçelik Hitachi Home Appliances
Melis Erdinç has extensive experience in digital marketing, with a focus on strategy and planning. Starting from their role at Ozyegin University as a Dormitory Peer Advisor, Melis has worked their way up through various companies such as PepsiCo and Arçelik Global, where Melis held roles such as Senior Lead and Digital Communications Senior Specialist. Their expertise also extends to building digital communities, driving content strategy, and creating social media and digital communication strategies. Melis holds a Bachelor of Business Administration degree from Ozyegin University and has also studied at EBS Universität für Wirtschaft und Recht as an Erasmus Exchange Student.
Arçelik Hitachi Home Appliances
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.