Arçelik Hitachi Home Appliances
Seyhan Ceyhan is a highly experienced professional in product management, marketing, and innovation within the home appliances industry. With a background spanning over two decades at Arcelik Group and Arçelik Hitachi Home Appliances, Seyhan has held various titles including Regional Product Manager, Product Manager, and International Marketing Manager. Seyhan's expertise includes product marketing, market analysis, consumer insights, and resource planning. Having graduated with a degree in Business Engineering and an MBA in Marketing, Seyhan brings a strong educational background to complement their extensive professional experience.
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Arçelik Hitachi Home Appliances
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company. Through this joint venture, Arçelik and Hitachi Global Life Solutions, Inc. have combined their expertise in other key areas such as R&D, procurement and production systems to optimize the joint venture's global supply chain and strengthen its competitive positioning in the market.