Robbie Lawrence

Robbie Lawrence is currently the Digital Content & Social Media Manager at Archie Rose Distilling Co., a position held since August 2023, following experience as an Assistant Digital & Social Media Manager. Prior roles include serving as Account Manager and Account Executive at L&A Social Media, where Robbie led client communications and social media strategies for prominent brands such as Rainbird Hard Seltzers and The North Face. As Social Media Manager at Ettingshausens Pro, Robbie implemented innovative strategies that significantly increased Instagram engagement and program participation. Earlier, as Cabin Crew at Virgin Australia, Robbie demonstrated strong customer service and safety knowledge.