Ron Smith has experience in sales and account management in the lighting industry, working for companies like Architectural Lighting Alliance, The Lighting Alliance, and PRUF LED. Ron is currently a Contractor & Distributor Sales at Architectural Lighting Alliance. Ron Smith studied at The University of Texas at Austin.
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Architectural Lighting Alliance (ALA)
Architectural Lighting Alliance (ALA) is a full-service manufacturer's representative representing the lighting industry's top architectural and commodity lines. Our knowledgeable staff prides itself on providing the local Architectural and Design community lighting solutions for any and all interior, exterior, commercial, and industrial application. ALA actively supports the North Texas Local Chapters of IESNA, IALD, IIDA, and AIA. With offices in Dallas, Fort Worth, Lubbock, and Tyler, ALA is able to help clients no matter the scope or size.