Arco
Luiza Heinrich Paes currently serves as Coordenadora de Crescimento at Arco Educação, leading inbound strategies for various educational brands. Previously, Luiza held roles in digital marketing, including Digital Marketing Senior Coordinator and Social Media & Influencers Coordinator at isaac, and served as Latam Social Media Strategist at Rappi. Additional experience includes a mentorship role teaching Social Media at Tera and marketing analyst duties at Ww Sports. Luiza's career began with a marketing internship at Electrolux. Luiza holds a Bachelor's degree in Social Communication from ESPM, a Specialist Diploma in Social Media from Australian Pacific College, and has pursued further studies at Stanford Continuing Studies and USP - Universidade de São Paulo.
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Arco
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Arco is a Brazilian company focused on educational solutions for basic education that develops content, technology and services for more than 1.3 million students and +5,000 private schools across the country, covering the segments of early childhood education to high school.