Natalí Araujo

Natalí Araujo currently serves as Líder Comercial Regional at Sistema Positivo de Ensino, following a similar role at Arco Educação, where responsibilities include leading a team focused on B2B consultative sales and developing strategic diagnostics for lead qualification. A significant background in human resources is highlighted through various senior coordinator roles, including Gente & Gestão e Compras, where Natalí led initiatives in remuneration, internal communications, and organizational culture using People Analytics. Previous roles also encompass expertise in corporate travel management, procurement, and analytics at companies such as Cervejaria Ambev and SAS Plataforma de Educação. Educational qualifications include two Executive MBAs in Business and Strategy, alongside a degree in Chemical Engineering from Universidade Federal Rural do Rio de Janeiro and various international studies.