Michelle Armstrong

Michelle Armstrong is the Chief Product Officer at Arc'teryx, a role they have held since December 2019. Prior to this, they served as the Chief Operating Officer of Saje Natural Wellness from May 2019 to December 2019, and as the Vice President of Product from July 2018 to May 2019. From March 2016 to November 2016, Armstrong was the VP Merchandising, Women's + Accessories at lululemon, and from March 2015 to February 2016 they served as the VP General Merchandise Manager (GMM) North America. Michelle began their career at lululemon in 2006 as the Director of Financial Planning & Analysis, before being promoted to Director of Merchandising in 2010. Prior to their work in the retail industry, Armstrong worked as an auditor and assurance manager at PricewaterhouseCoopers from 2000 to 2006. Michelle also served on the board of directors for imagine1day from 2004 to 2011.

Michelle Armstrong attended The University of British Columbia where they received a Diploma in Accounting (DAP). Michelle then went on to pursue a Bachelor of Science (BS) at the University of Victoria in the field of Psychology. After completing their undergraduate degree, they became certified as a Certified Public Accountant (CPA) through the Chartered Professional Accountants of British Columbia.

Michelle Armstrong reports to Stuart Haselden, CEO. They are on a team with Brent Bolling - Chief People Officer, Andrew Mclellan - VP, Information Systems, and Katie Becker - Chief Creative Officer.