Beatriz Ferreira Velasco

Beatriz Ferreira Velasco is an experienced professional in administrative and human resources management, currently serving as an Analista Administrativo DP at ArcTouch since January 2021. With a strong background in commercial management and HR analytics from notable roles at Decathlon Brasil, Beatriz has successfully structured commercial projects, managed teams, and improved productivity while ensuring compliance with labor laws. Previous entrepreneurial experience includes ownership of Sani Vita, with expertise in inventory management and customer service. Education credentials include a bachelor's degree in Administration from Universidade Federal de Santa Catarina and two MBAs focusing on Strategic People Management and Human Resources Management from Estácio and IPOG, respectively.