Cynthia Lyons

Cynthia "Cider" Lyons has had a diverse range of work experiences over the years. Their most recent role was as the Director of Brand & Experiential Marketing at Arculus since October 2021. Prior to that, they worked at Hewlett Packard Enterprise as a Senior Marketing Manager from an unspecified date in 2017 until October 2021. During their time at Hewlett Packard Enterprise, they managed digital brand strategies, new program launches, digital content planning, branding, and web development strategies. Cynthia "Cider" also identified opportunities for growth in marketing and brand awareness.

Before Hewlett Packard Enterprise, Cider worked as an Account Director at Adoptive in 2015, where they oversaw and managed content development and marketing efforts for clients like Yale Medicine and Yale Center for Clinical Investigation. At BOND Strategy and Influence, they held various roles including VP of Production and Client Services from 2014 to 2015, and Director of Production from 2011 to 2014. In these roles, they guided and oversaw content development, marketing, and branding strategies for clients such as Hewlett-Packard, Oppenheimer & Co. Inc., GE, American Express OPEN, Seamless, St. Regis, Medco, and Kenneth Cole Productions.

Cider also has experience working at Electric Artists, Inc. as a Senior Account Strategist from 2009 to 2011, where they designed and implemented forward-thinking strategies for product development and the adoption of new branding strategies. Prior to that, they worked as a Senior Project Manager at Electric Artists, Inc. from 2007 to 2009, where they managed digital projects for clients such as Kenneth Cole Productions, Starwood Preferred Guest, STA Travel, and American Express.

Their earlier career includes roles as a Senior Account Executive and Office Manager at Prism Marketing and Communications from 2002 to 2006, and as a Manager at Stephen Webster in 2001.

Overall, Cynthia "Cider" Lyons has a strong background in marketing, branding, content development, and project management, with experience working with a diverse range of clients and industries.

Cynthia "Cider" Lyons attended the University of Colorado Boulder and The Hockaday School. Cynthia "Cider" has obtained certifications in UX Design from General Assembly in 2020 and Business Metrics for Data-Driven Companies from Duke University through Coursera Course Certificates in 2016.