Barbara Graetzer

Barbara Graetzer is a seasoned creative professional currently serving as Senior Vice President and Creative Director at AREA 23, an IPG Health Company, since September 2025. Additionally, Barbara is actively working as an Artist, Illustrator, and Muralist at Barbtropolis.com since June 2023. Previously, Barbara held various senior creative roles, including SVP, Creative Director and SVP, Associate Creative Director at Havas Life New York, and VP, Associate Creative Director at Neon, an FCB Health Network Company. Other notable positions include Associate Creative Director at Real Chemistry, Group Art Supervisor at Saatchi & Saatchi Wellness and McCann Health, as well as Senior Art Director at J. Walter Thompson Worldwide. Barbara's educational background includes a Master of Arts in Illustration from the Fashion Institute of Technology and a Bachelor of Fine Arts in Visual Communications with a minor in Interactive Design from the Illinois Institute of Art – Chicago.