AREA 23 on Hudson
Daniella Babu, PhD, is an accomplished professional in the medical strategy and pharmaceutical domains, currently serving as Director of Medical Strategy and Vice President at AREA 23 on Hudson since January 2025. Prior to this role, Daniella held the position of VP and Medical Director at Complete HealthVizion from April 2021 to December 2024, and served in various capacities at Envision Pharma Group from February 2014 to March 2021, including Scientific Director and Senior Medical Writer. Academic achievements include a PhD in Pharmacology from the University of Virginia and experience as a postdoctoral fellow at the University of Pennsylvania, where research focused on the mechanisms of GLP1 receptor in adipose development. Early career experiences include roles at Genaissance Pharmaceuticals and internships at Yale University and the University of Pennsylvania's Office of Cooperative Research and Center for Technology Transfer.
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AREA 23 on Hudson
AREA 23 on Hudson, an IPG Health Company, is a team of creative problem-solvers who don’t believe in a cookie-cutter approach to medical communications. Driven by a shared vision with our client partners, we innovate solutions to create lasting impact with HCPs. We don’t just make great work; we specialize in building work that meaningfully changes behavior. Compelling messaging, thought leadership engagement, and marketing innovation—that’s the construct that propels us higher than the rest, the combination that will set your brand apart.