Giuseppe Musciacchio

Deputy CEO at arena

Giuseppe Musciacchio has a strong background in marketing and brand management, with experience in various industries. Giuseppe began their career at Barilla as a Brand Manager for Ready to use Sauces, where they successfully grew the business and increased profitability. Giuseppe then moved to Playtex Europe as a Marketing Manager, responsible for brand strategy, product development, and communication. At Playtex, they also served as the Group Product Manager for Wonderbra / Cacharel Europe. Currently, they are the Deputy CEO at arena Water Instinct, where they previously held the role of co-CEO. Prior to that, they served as the General Manager - Brand Development, overseeing consumer and digital marketing, sport marketing, and product management. Overall, Giuseppe Musciacchio has a wealth of experience in brand development and marketing strategy.

Giuseppe Musciacchio obtained a Laurea degree in Economics from the Università degli Studi di Parma in the years 1991 to 1996. Prior to this, they attended Liceo Scientifico from 1985 to 1990, but did not earn a degree or pursue a specific field of study during that time.

Links

Previous companies

Barilla logo

Timeline

  • Deputy CEO

    June, 2021 - present

  • Co-ceo

    June, 2016

  • General Manager - Brand Development

    March, 2011

  • Marketing Director

    January, 2007