Brian Ferguson

Brian Ferguson has spent his career working in high-performance organizations, learning from leaders and decision-makers in US national security, the military, and technology. He has used those experiences to build Arena Labs, a company pioneering healthcare’s first “Performance as a Solution” platform. Arena Labs bring the tools, training, and technology of the world’s top performers into frontline surgical teams, ICUs, and trauma environments. Brian is also a Partner + Co-Founder of the Liminal Collective, a unique company human performance-focused company “enabling humanity’s boldest endeavors.” Liminal is currently working in civilian space travel, deep-sea exploration, and the digital future of cyberspace. His work with teams and human performance has spanned professional + Olympic sports, elite military units, and creative arts collectives. Before founding Arena Labs + Liminal Collective, Brian served in the military as a Navy SEAL Officer where he deployed to Afghanistan and various parts of the Middle East. Aside from his duties at the tactical level, he worked with senior leaders to understand the impact of accelerating technology on the modern battlefield. He built and directed the first innovation cell in undersea special operations, focused on human performance and emerging technology. Prior to joining the military, he was a Presidential Appointee in the Office of the Secretary of Defense, focusing on US national security & defense policy-making. Early in his career, Brian worked in the White House managing Intergovernmental Relations for the Drug Czar and founded The Global Trends Group, a political and economic risk analysis firm. Brian served on faculty at Singularity University in Silicon Valley where he worked with Fortune 500 leaders on challenges related to exponential technology and change. He also co-chairs the “Limits of Human Performance” symposia at the Santa Fe Institute on Complexity and is a member of the Council on Foreign Relations. He received an MSc from The London School of Economics and speaks intermediate Persian/Farsi. Brian serves on the Boards of GenNext, Seatrec, and The Honor Foundation.