Alexandra Carmo

Alexandra Carmo is a seasoned media professional with extensive experience in strategy, planning, buying, evaluation, and reporting of advertisement campaigns. Currently serving as a Senior Media Expert at Arena Media since January 2022, Alexandra previously held the position of Media Manager at MediaCom from February 2021 to December 2021 and spent 25 years at Initiative in various roles, including Account Supervisor, Account Executive, Senior Media Planner, Junior Media Planner, and Trainee. Alexandra's client portfolio includes prominent brands such as BMW Group Portugal, Whirlpool, Randstad, Unilever, Renault Portuguesa, and Calvin Klein. Alexandra holds a License Graduation in Communication and Media Studies from Universidade Autónoma de Lisboa and additional qualifications in English from Alliance Française de Lisbonne and University of Cambridge.