Craig L Cockrum

Craig L. Cockrum is an accomplished executive with extensive experience in product and innovation leadership across various beauty and wellness brands. Currently serving as VP of Product & Innovation at Kendo Brands, Inc., since May 2021, Craig also operates as Founder & CEO of Aretea LLC. Previously, Craig held significant roles, including Founding Member & CEO at Fastify, Chief Operating Officer at Perricone MD, and Chief Operating Officer at Rodan & Fields, where stewardship led to remarkable revenue growth. Educational credentials include a Bachelor of Science in Business Management from the University of Phoenix. Craig's career reflects expertise in operational strategy, product development, and supply chain management within the fast-evolving consumer goods sector.